To stay on the theme of comics a-moment: Spider-Man. And I’m only interested in this because I collected Amazing Spider-man comics in my teenaged years, then gave them all away to a girl I had a crush on in Year 12. Dumb dumb dumb dumb dumb.
Fresh after unmasking himself in front of the world, and after the shooting of his Aunt May, Peter Parker bought back a new life for himself by selling to Mephisto (the devil, sort of) his marriage to Mary Jane.
In other words: the editors of Spider-Man comics never liked Peter and MJ being married (Amazing Spider-Man (Vol. 1) Annual #21 (1987)), and the whole “everyone knows who Spiderman is” thing was too restrictive, and over Friday night drinks decided that it would be so much better if the whole thing hadn’t happened in the first place. So in a grand deus ex machina they swept the whole thing away and did a soft-reboot on the Spider-Man franchise.
Peter Parker is no longer married to MJ, and no one remembers who unveiled themselves in front of TV cameras. How amazingly convenient!
To be honest, Spider-man has be going since 1962, and if you want to keep it fresh to keep new buyers coming in, sometimes you’ll need to shake out the storyline and start again.
It reminds me of something Brian K. Vaughan said about his comics: “That’s storytelling, with a beginning, a middle, and an end,” he says. “Something like Spider-Man, a book that never has a third act, that seems crazy.”